Haven’t had the time to prepare a decent post; so I’ll leave you guys with my next event which will be held on the 7th at Biercade. Have a great weekend, everyone!
Here are some photos from Tuesday’s bazaar at the Biercade; taken by my friends Eduardo and Natalie.
The punk bazaar was intended to bring different types of artists together and interact and support eachother by attracting their different clients and audiences. Every booth filled up with amazing products which ranged from handmade to old-school goodies. We also had a talented tattoo artist which got to tattoo about 7 people within a 5 hour time frame; and an amazing street artist and photographer known for his awesome wave walls. Within the hour the place filled with locals, tourists, band supporters, horror movie fans, urban artists, a few of my loyal customers and friends. Mission accomplished!
It was a great experience; one that showed just how close and supportive the “underground” music scene is and how different kinds of people all come together to support the local arts and small busineness.
I promised to show the finished product of my Halloween costume, inspired by John Carpenter’s movie They Live.
Definitely a costume worth making because I won first prize at the Halloween costume party!
Now that October is over, it’s time to focus on upcoming events. Next Tuesday is my first bazaar for DIY artists and small businesses. If all goes well, this will become a monthly event for us. A review with photos should be the theme of my next blog post. Wish me luck!
I recently had the oportunity to make tshirts for the local punk band Lopo Drido, one of the first bands of its genre to emerge here in Puerto Rico ( circa 1990 ). Lopo Drido is one of the few oldschool bands who has kept playing despite their changes in lineup and a few years of hiatus. Rising from the grave, so to speak, they did their first show last night at the record release of the band Las Ardillas ( one of my favorites! ) and it was awesome.
Interested in listening to their tunes? Check out these links:
Til next week!
Last week I wrote a few tips on how to work craft fairs and such. Well, last weekend I participated in one which is held weekly at the Melia Hotel and Resort here in Puerto Rico. Being a first timer at this particular bazaar, I made sure to have enough inventory for 2 days of work. With over $900 of merchandise I went last Friday, set up booth at 6pm and finished around 10pm. Saturday’s lasted longer, starting at 4pm.
One thing I learned about working bazaars at night: BRING YOUR OWN LIGHTS!
Since I knew we were going to be working at the lobby I didn’t think it necessary but boy was I wrong. Always come prepared with extras even if you won’t use them: illumination, power cables and extensions, your own table, a plastic sheet to put over your stuff in case it rains if you’re working outside, etc.
It was an awesome experience considering I was also staying at the hotel with my family 😉
See ya next week!
I like to read the Etsy forums every now and then; surf through different threads, learn from my fellow etsians and even share my own ideas from time to time. One thing I see quite often are the threads regarding craft fairs, art shows, bazaars, etc.
Many etsians ask for advice on how to deal with being a first-timer at these events. What do I need? How do I handle promotion? etc etc.
Preparing for events is a lot of work; especially if it’s your first time and you’re completely clueless! My first time was about 2 years ago and yes, I was less than prepared compared to right now. I have to admit that I’m still nowhere near an expert on this, but I’ve done quite a couple of events and have gathered a few tips which I’ll share with you ❤
In my opinion, the most important part of these events is attracting your niche market. For example, my shop mainly attracts people between the ages of 18 – 30. My clients for the most part are into art, music, anything out of the ordinary, street art such a graffitti, etc. That’s part of my niche market.
So, when I participate in these events I try to showcase my items in a way that’ll attract my niche market. I place art prints, stickers and promo cards on my table, I hang the coolest shirts right in front of the booth or depending where I’m selling. There was even one time when I hung my totes from a tree. YES! THAT HAPPENED!
Apart from making your booth niche market-friendly, also pay attention to the possible future “not sure if I’m ready to buy just yet” customers. Many people are hesitant at first; they might see something that catches their eye but will tell you “I’ll come back later”. Others are far from your niche market; they may not even be a fan of your product, yet they’re right there in your booth. Give them a business card. Give them a treat, a freebie, a sample of your product. It all depends on what you sell. I like to give stickers for free sometimes. Some people get so curious over them that they ask to see more of my prints. One sticker can turn into a sale in matter of seconds. So do what you need to do to attract your market!
Selling beauty products? Soap? Lotions? Give out samples.
Selling candles? Light ’em up! Attract buyers with your awesome scents. 😉
Right after you catch their attention, your next step will be building a network. Make friends with your clients; give them your card. Ask for THEIR card. Who knows? You might need their services in the future. It won’t always be about making sales. In fact, you could end up with a great opportunity on your hands by simply networking instead of pressuring your visitors to buy. I had a woman visit my booth one time who did not want to buy anything from me. Instead, she just asked for my business card because she was the owner of a local pub and wanted some custom shirts made for her employees.
You never know who might show up. Stay friendly!
Make sure your business card includes social networks. It’s not all about phone numbers and emails anymore. Three of the most popular places used for networking are Facebook, Twitter and Instagram. Join them, update regularly, upload photos, promote your shop, link your accounts for cross-promotion. This means you can update your twitter and have it show up on Facebook aswell. Or upload a photo on Instagram and send it over to twitter, FB, tumblr, or any other network you have linked!
As you keep working craft fairs and selling events you won’t only be doing business, but also creating a fan base for your shop, and these social platforms will help them keep up to date with you and your products.
So you have your products, your way of promoting, networking and setting up your booth. Make sure to bring snacks, water, petty cash, a portable card reader if you can, bags (eco-friendly is always a plus), sun lotion if you’re selling outdoors, and HAVE FUN!